With more than 18 years of experience in the direct marketing industry as a copywriter and creative director, Bob’s work has been recognized with over two dozen awards, including Best of Show honors at the New England Direct Marketing Association (NEDMA) Shoestring awards ceremony.

Prior to joining the firm, Bob served as Director of Creative Services at Digital Goods, a digital content marketing company. He has also run his own business, Cargill Creative, in addition to holding creative positions at Sullivan Creative, CPS Direct, Jordan-Savage Direct, Warner Bros. Publications and RCA Direct Marketing.

Bob is a frequent speaker at seminars, schools and industry events -- and has been quoted or published on the subject of direct marketing and copywriting in the Boston Business Journal, the Boston Globe, Circulation Management, DIRECT, Folio, DM News, the MetroWest Daily News, the Providence Journal, Writing That Works and other publications. He is currently an instructor of the "Principles of Copywriting, From Direct Mail to Email" for the Bentley College Information Age Marketing program.

Bob is a Past President of the New England Direct Marketing Association ('99 -- '00), a Past President of two Toastmasters clubs and a graduate of the MetroWest Leadership Academy. He received his B.A., cum laude, from the University of Massachusetts at Amherst, in communication studies and English. He earned his M.S. in television from Brooklyn College in New York. He resides with his wife and four children in Sudbury, Massachusetts.

Professional Memberships:

• New England Direct Marketing Association