EXECUTIVE
PROFILES

Lisa Smith
Senior Account Director

Lisa has 15 years of experience developing, implementing and analyzing integrated marketing strategies for nonprofit organizations. Her work has consistently resulted in increased donor acquisition and donor renewal rates as well as improved program efficiencies.

Prior to joining LWRA, Lisa served as a Senior Account Director in the Fund Raising and Membership Services division of Epsilon, a leading marketing solutions provider. In that capacity, she was responsible for the oversight and strategic direction of several key client relationships including Catholic Relief Services, Covenant House, the March of Dimesí Major Donor Program and the National Multiple Sclerosis Society, to name a few.

While at Epsilon, Lisa also developed successful marketing strategies for Environmental Defense Fund, The League of Women Voters, National Jewish Hospital and National Urban League.

Lisa previously served as Account Manager at Hub Mail Advertising where she serviced a number of organizations including several PBS affiliates, Easter Seals and the United States Olympic Society.

Lisa is a 1984 graduate of Simmons College in Boston where she received her B.A. in Communications.