American Liver Foundation

Country Western star Naomi Judd, now in remission after contracting hepatitis, is the American Liver Foundation’s national spokesperson. To capitalize on her popularity, LWRA created an annual "mini-campaign for the ALF. The campaign typically includes an inspirational front-end premium, (or two), a testimonial to the importance of research, and an targeted gift upgrade request. The Campaign is one of the most successful undertaken by the ALF each year.