July 2001

Happy Days
by Lee Robbins, CFRE
Founder and Senior Consultant

Lynn Edmonds Named President

The Basic Rules Apply To Major Donors, Too!
by Lisa M. Smith, Senior Account Director

A Direct Mail Guide To Fundraising Success
by Linda Bistany, Senior Account Supervisor

Top Managers Guide LWRA Accounts
by Lynn Edmonds, President

Housefile List Selection: The Guesswork Is Gone!
by Chad Lucier, Account Supervisor
and Steven Demick, Account Coordinator

Planned Gift Marketing In Challenging Times
by Robert F. Sharpe, Jr.
President Robert F. Sharpe & Co., Inc.